Rolex market is in a downtrend

The claim that the Rolex market is in a downtrend presents a nuanced picture. While some sources indicate a decline in prices or a cooling off in demand for certain models, others highlight the brand's continued strong sales performance and market dominance. For instance, reports from 2023 indicate that Rolex achieved record sales exceeding CHF 10 billion, suggesting robust demand in the luxury watch segment. However, the secondhand market has shown fluctuations, with average prices for top models experiencing variability. The sources collectively suggest that while there may be specific trends indicating a downtrend for certain models or in specific markets, the overall brand strength and sales figures paint a more complex picture. Therefore, the claim cannot be fully substantiated as a universal truth across all Rolex models and markets.